First Choice Holidays

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The new look for the First Choice homepage in 2007. We designed this site using a modular layout which although the dimensions remained the same from the previous version we managed to include additional customer facing material than before. After the first 3 months of the new look site going live, the online holiday sales had increased by an estimated 15%.

Microsites
Microsites are used within companies who want to showcase a specific element to their usual product range and are perfect for new product launches or when you need to step away from a companies prime branding. We created a site that was both stylish and would communicate the right message to the target audience. Images had to be large and garish pushing the boundaries of what the First Choice brand would allow or accept - the final product was 6 intense pages of web content highlighting the best party holidays locations in the world.

Promotional Email Marketing
Email invites have never been so much fun. Before First Choice started their regular email campaigns, we were asked to come up with some concepts for an email VIP invite. Email marketing is a great way of getting a message out to a business audience fast and effective, it doesn't need to be a wordy newsletter, plus you can tie in all current branding and produce something that is extremely attractive. The best thing about email marketing is that it can be tracked, so you can see who exactly has opened your email, have they forwarded it to a friend and more importantly who hasn't opened the email.